No Image

Is Teff The New Superfood?

June 25, 2014 0

Health food junkies, we’ve got your newest fix. Give the quinoa a break, let kale take a rest, and give teff a chance. If you’re a regular at the health food store, you’ve definitely seen teff around — if not in its tiny grain form than at least groun…

No Image

We’re So Spoiled That We Refuse To Buy ‘Ugly’ Produce. Here’s What One Store Is Doing

June 24, 2014 0

Globally, we waste between 25 to 33 percent of food produced for consumption, a staggering figure that one French supermarket is combating with a digestible plan.

Intermarche, France’s third largest supermarket, was sick and tired of watching other stores discard perfectly good fruits and vegetables just because they didn’t look like perfect 10s.

“Everything that doesn’t fit into the norm, we toss,” one seller said in an interview.

So, Intermarche decided to give “makeunders” to the misshapen potatoes and oranges that usually don’t get a chance.

First, the chain purchased products that growers typically throw away. It then designated a section for said “inglorious fruits and vegetables” at its stores, which included such produce as the “grotesque apple” and “unfortunate clementine.” Each one was priced 30 percent cheaper than its prettier counterparts.

They were all perfectly fresh and healthful, they had just grown into, er, unusual shapes.

The experiment proved to be pretty fruitful.

Store traffic increased by 24 percent and the program reached 13 million people after one month. The only issue it ran into was getting sold out.

Now, that is pretty sweet.

h/t Right This Minute

Like Us On Facebook
Follow Us On Twitter

No Image

Shelf Life

June 24, 2014 0

Every now and then I look at the items in my pantry and realize I’ve been using them long beyond their expiration date. I write it off as a marketing ploy by the food manufacturers to continue buying their products. But when the cookies are stale, the …

No Image

Hopping Beer Tasting at the NYC Craft Beer Festival

June 24, 2014 0

Having been a college student for the past four years, my predilection for beer has been tainted by a 30-rack of lukewarm PBR, a keg of flat Natural Light or, the worst, a red Solo cup of whatever cheap beer left in the fridge that has been sullied by …

No Image

The Chocolate Food of the Gods

June 24, 2014 0

The Greeks thought their gods ate ambrosia, divine food for sustenance and pleasure. If I had to guess what ambrosia was all about, I would go straight to honey-like nectar. After all, honeybees create honey from flowers, which are the climax of beauty…

No Image

A Beer Garden for Bud and Blue Moon Drinkers Coming to Glover Park

June 24, 2014 0

Everyone wants to open a beer garden these days. (Hey, it beats the secret phone number “speakeasy” craze.) The latest? Glover Park Beer Garden, a summer pop-up on the patio of The Savoy Suites Hotel opening tomorrow. But except for a couple local beers—DC Brau Corruption IPA and Atlas Rowdy Rye—beer aficionados won’t be impressed. Unlike […]