Pastry chefs and husband-wife team Tom Wellings and Camila Arango still need to raise $447,500 through equity crowdfunding site EquityEats to make their Bluebird Bakery a reality. In the meantime, they'll be popping up at After Peacock Room in Georgetown on Jan. 25 from 7 a.m. to 11:30 a.m. to give people a taste of their croissants and tartines.
The menu will include a selection of pastries they hope to eventually offer at their own bakery, including almond croissants, pain au chocolat, kouign-amann, pistachio madeleine, and Meyer lemon and poppy seed tea cake. There will also be prosciutto di Parma and mozzarella sandwiches as well as tartines with buffalo ricotta, toasted walnuts, pear, and honey. Hot chocolate made with Amedei chocolate—"one of the best chocolates in the world," Arango says—will be offered, too. Items will likely range from $3 to $8.
Arango says they hope to host more pop-ups at After Peacock Room and elsewhere going forward.
Wellings, who's worked for Fiola Mare and Restaurant Eve, and Arango, whose resume includes the Mandarin Oriental Hotel and Adour, are working to open a neighborhood bakery between Logan Circle and Shaw that will focus on European pastries. They envision a place with pastries and Ceremony coffee that will also serve sandwiches, soft-serve gelato, and fresh baked bread every afternoon.
Bluebird Bakery is one of the first four restaurants to try to raise money on EquityEats, which launched in October. The platform is different from other crowdfunding sites like Kickstarter in that investors earn profits, not just perks. Backers also must be "accredited investors" with a net worth of $1 million or an income of at least $200,000 over the past two years. EquityEats has extended the timeline that its restaurants have to meet their funding goals. (Stay tuned for more on that.) Bluebird Bakery is only eight percent of the way to its $485,000 goal.
Read more about the other restaurants seeking funding through EquityEats here.
Photo courtesy EquityEats