Still want more? 7-Eleven is celebrating all week by giving away free stuff until July 19. Tomorrow you can get a free Big Gulp, Sunday you can get a free bag of M&M's Birthday Cake Chocolate Candies, and the giveaways continue until July 19, when you can get another free small Slurpee. All you have to do to get these freebies is download the 7-Eleven app. (Worth it? Debatable.)
By calling upon customers to use their smartphones to get free stuff, 7-Eleven, like so many other chains, is trying to reach millennials. Vice president of marketing and brand communication Laura Gordon told USA Today that the chain's customers are "way above average" in using smartphones. The chain hopes to engage these customers to boost short term sales and also to introduce them to new snacks, like the Doritos Loaded (which could only be targeted to millennials.)
7-Eleven has been giving free Slurpees away on July 11 for 12 years, and has adopted this date as its birthday. This year, the nation's largest convenience store chain is 87 years old.
Planning to give away more than 7 million Slurpees today, 7-Eleven will "serve more people on this day than any other day," says Laura Gordon. Go get 'em.
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