New York charcuterie shop Les Trois Petits Cochons filed a trademark infringement lawsuit against D.C.'s Three Little Pigs Charcuterie & Salumi last October. Now, the Brightwood Park shop will be changing its name to Straw Stick & Brick Delicatessen as of Jan. 31. If you haven't figured it out, the new name alludes to the building materials that the three little pigs used to construct their houses in the fable.
Co-owner Carolina Story says she can't discuss they specifics of the arrangement with Les Trois Petits Cochons because of a non-disclosure agreement. But ultimately, she's not too concerned about moving on from the moniker:
"People really like our shop for the customer service and for the products that we offer, so we didn't need to stick with the name,"she says.
The new name will be folded into revamped branding with straw, stick, and brick packaging for different product lines, Story says. For example, the brick house pig will represent the charcuterie shop's pâté, saucisson, and other "things that the connoisseur would know." The stick house "worker" pig will represent more rustic offerings like beef jerky and smoked sausages. And the straw "farmer" pig will represent breakfast sausage, bacon, and more familiar items.
Meanwhile, the owners are building out the shop's upstairs to use for dinners and classes beginning this spring. Story, her husband Jason Story, and their chef de cuisine Adam Goodison—all Culinary Institute of America-trained chefs—will rotate their own menus. The shop will sell tickets (likely not more than $40) for prix-fixe meals, which will take place about twice a month.
The upstairs will also host classes on topics like how to prepare your own charcuterie board or wine and charcuterie pairings. There will be classes for kids, too.
Other than that, not much is changing: "We're still the red brick building with the blue doors," Story says.
Photo by Jessica Sidman