It’s Pretty Clear How This Pizzeria Feels About Ray Rice

Horrifying new footage of Baltimore Ravens running back Ray Rice knocking his fiancée unconscious in an elevator emerged Monday. In response, the Ravens cut Rice from the team, the NFL suspended him indefinitely, and one Baltimore-area pizzeria just launched the best jersey collection campaign in recent memory.

"Dear Lovers of Women, Not Hitting Women, Non Violence and Just Generally Being a Good Person," Hersh's Pizza began in a Facebook post. "Come trade your Ray Rice Ravens Jersey in for a free pizza at Hersh's. These jerseys will save us money on toilet paper this week."

For every jersey that's turned in, the restaurant pledged to donate $2.70 -- a nod to Rice's former number, 27 -- to House of Ruth, an organization for battered women.

Stephanie Hershkovitz, one of the restaurant's co-owners, told the Baltimore Business Journal the promotion was "kind of like a gun buyback," adding, "We thought it would be a great way to express our disgust at the whole thing."

In an email to The Huffington Post, Hershkovitz said the restaurant crafted the jersey exchange after seeing the "visceral and troubling" video Monday morning. She said the response from customers has so far been very enthusiastic.

Though they have yet to determine what to do with all the jerseys, she said they're polling their customers.